Personalisation goes beyond addressing a customer by their first name in an email. It’s about tailoring the user experience to individual preferences and behaviours. Here are some ways you can do it:

Data-Driven Insights: Utilise customer data to understand buying habits, preferences, and engagement patterns. AI is becoming a popular way to do that and then personalise the customer experience.
Segmentation: Break down your audience into smaller segments based on common characteristics or behaviours. That enables more targeted and relevant communication.
Dynamic Content: Use technology to create dynamic content. Don’t go down the deep fake AI route, but you could use generative AI. You should showcase different products, articles, or offers based on the user’s browsing history or previous purchases.

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